![]() It combines gaming, social media, and social commerce. Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online. As of October 2021, Roblox has become the 450th most valuable company by market cap.Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. Roblox’s market cap, as of October 7th, 2021, stands at $43.02 billion. With Roblox retaining the remaining 30%.įor items that appear in the Avatar Marketplace, creators get a 30% cut, while Roblox retains 70% of the transaction. Selling items to users through the Avatar Marketplaceĭevelopers get 70% of every game purchase on Roblox.Sale of content and tools between developers.Selling access to games and enhancements.While the majority of experiences (games) on Roblox are free, users are able to purchase specific enhancements.ĭevelopers and creators can earn Robux via: And traded through a proprietary exchange into real-world currency (US dollars). ![]() Robux can be earned and spent on the platform. Roblox’s main business model leverages its internal currency (Robux). Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction. That’s up from 14 million daily active users in 2016.
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